Why My Coaching Journey Led Me to Build My Own Coaching Community

It's been quite the journey—both personally and professionally—since I began working with my business coach, Emily Grey. I can honestly say that what I’ve gained from this coaching experience goes far beyond business strategies and tactics. It has reshaped how I approach entrepreneurship and inspired me to create my own coaching community for small-town retailers like you.

Working with a coach opened my eyes to the power of connection. I’ve been in business for years, and while I love the thrill of being an entrepreneur, there's one aspect of it that I didn’t fully realize I was missing: a supportive community of like-minded entrepreneurs.

Like many small business owners, I’ve spent a lot of time feeling like I was navigating the ups and downs of my business alone. Sure, I’ve had incredible support from my family, friends, and the wonderful community at Green Roost—but in business, it always felt like I was the only one carrying the weight of decisions, challenges, and growth.

That changed when I joined a group of business owners.. What I found was nothing short of magical. These women, though strangers at first, quickly became my sounding board, my confidantes, and my cheerleaders. We shared our struggles, celebrated our wins, and encouraged each other to take brave steps in our businesses. I left every session feeling not only more equipped to tackle the practical aspects of my business but also more connected and supported than ever before.

This experience reminded me how lonely the entrepreneurial path can be, and why it's so important to create spaces where we can share, learn, and grow together. That’s when I knew I wanted to create a similar space for small-town retailers through Retail Rituals.

I want Retail Rituals to be more than just coaching—it’s about building a community of retailers who, like me, need a space to connect, share ideas, and lean on each other. I’ve been there, in the trenches, wondering if anyone else felt the same way. And now I know—there’s a whole community out there, and I’m excited to create a place where you can feel seen, heard, and empowered to grow.

So, if you’ve ever felt like you're on this entrepreneurial journey alone, know that you don’t have to be. Retail Rituals is about creating a space where we can all thrive together. Let’s build something amazing—one shop, one story, and one ritual at a time.

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