Kelsey Settle is the driving force behind both Retail Rituals and Green Roost, a Virginia boutique with a heartfelt mission to curate purposeful goods. She embodies the boutique's inspiring tagline - "a boutique featuring goods that are curated with our customers in mind."

With over 15 years of business-ownership and more than 20 years in the retail industry, Kelsey brings a uniquely passionate perspective to the entrepreneurial landscape. She's more than a boutique owner; she's a gifted storyteller, an advocate for body positivity, and a champion of positive self-worth.

What truly sets Kelsey apart is her unwavering commitment to her community. She has dedicated her time and energy to various local organizations; her passion for volunteering reflects her dedication to making a positive impact on the lives of those around her.

With a customer base primarily comprised of women, many of whom share the journey of parenthood, Kelsey has mastered the art of reaching this diverse audience in an authentically relatable way. She understands their daily trials, triumphs, and dreams and strives to connect on a deep level.

In the background of Kelsey's incredible journey is her husband, a lifelong Police Officer who now serves as a Chief of Police, and their two children, Harrison and Grant. Together, they embody a commitment to both their community and their family, inspiring others to follow their passions and make a difference in the world.

Through her entrepreneurial voyage, Kelsey aims to be an inspiration, showcasing how a boutique can be a catalyst for positive change and self-expression.