Ever walked into your storage room and thought, “Why do I have so much of this?” Or worse, realized you’re out of stock on something your customers are asking for? I’ve been there, and it’s not fun. That’s why I’ve learned to align my buying decisions with my marketing plan.
Here’s what that looks like:
1. Forecasting Needs: By looking ahead at my marketing calendar, I can anticipate what my customers will want and when. For instance, if I’m planning a back-to-school campaign, I’ll stock up on items that fit that theme—and make sure they arrive in time for the campaign launch.
2. Reducing Overstock: Aligning buying with marketing means fewer random purchases and more intentional selections. This helps prevent overstocking items that don’t fit into the big picture.
3. Creating Cohesive Promotions: When my inventory matches my marketing, everything feels seamless. My customers notice, and they respond.
If you’re ready to take the guesswork out of buying and marketing, let’s chat. Book a 1:1 session, and we’ll create a plan that keeps your shelves (and your sales) thriving.
