You don’t need to overhaul everything. You just need a plan that works for you.

If you’ve been in retail for any length of time, you know this truth: there are seasons of growth, and seasons of survival. If you’re in a season that feels uncertain, heavy, or like you're constantly questioning your next move—you’re not alone.

I built the Manage What Matters Intensive for small-town retailers who are ready to cut through the noise and focus on what actually makes an impact.

This isn’t about adding more to your plate. It’s about realigning what’s already there.

What We Work Through Together:

Whether you’re:

• Having those days when you're at the store for eight hours and still wonder what you actually got done? When your time disappears but your to-do list doesn't?

• Feeling the pressure of slower sales

• Wondering if you’re even pricing things right

• Craving a plan that is both clear and realistic

This intensive is your bespoke blueprint. We’ll work together over 90 days to:

• Audit your margins and identify quiet places where you’re losing profit

• Take back the tasks that help you reconnect with your customers—without burning out—and delegate the ones that are weighing you down

• Trim the fat on time and expenses

• Build a bespoke 30-day action plan that fits your shop, not someone else’s formula

Because the truth is: when things get tough, your margins matter, your voice matters, and your time is everything.

What’s Included in the Intensive:

• Three 90-minute 1:1 coaching sessions with me

• Pre-work to help us get laser-focused before our first session

• A bespoke action plan tailored to your store

• A 45-minute follow-up call to check in on your progress

• Six retail-focused tools with bite-sized Loom video tutorials, delivered over 3 months

• Think: margin audits, promo checklists, time audits, and more

• BONUS: Early bird Q2 sign-ups get an additional 1:1 45-minute accountability session in October to maximize Holiday Sales.

Investment: $197/month for 3 months (total investment $591). That’s the cost of a gift reorder or two packs of clothes. You’ll more than make it back in reclaimed time and focus.)

Why Me?

Hi, friend, I’m Kelsey. I’ve been in retail since I was 16. I’ve worked the sales floor, repped brands, and now run a 7-figure small-town boutique while raising two boys and coaching fellow retailers.

I’m not here to give you the same tired advice that assumes you’re running a store in a big city or with a 10-person team. I’m here to offer a grounded, doable strategy from someone who knows how hard it is to juggle it all.

I’ve lived the tight margins. The unpredictable seasons. The "should I post this or take a nap?" moments.

This coaching container was built for you, the small shop owner who needs practical, heart-centered strategy that actually works.

The Results You Can Expect:

Increase:

• Margin (without scaring off your customers)

• Confidence in your pricing, promos, and daily tasks

• Clarity around what to do next

• Time for the parts of the business you actually like

Decrease:

• Overwhelm

• Time and money leaks

• Wasted energy on things that don’t serve your goals

FAQ

Q: What if I don’t understand numbers?
A: You will by the time we’re done. I’ll break it down in a way that makes sense for your brain. Yes, you can learn this.

Q: What if I’m too busy?
A: That’s exactly why we do this work. From our first session, we’ll talk about your time. You can’t do everything—and you shouldn’t have to.

Q: What if I’ve already hired help?
A: Amazing! But when things feel off, sometimes it helps to take back a few key tasks that reconnect you to your customers and your mission. We’ll figure out which ones are worth reclaiming.

Q: What if I’ve never hired help?
A: Amazing! That means you know your business inside and out. Together, we’ll take a look at how you're spending your time and energy, and make sure you’re focusing on the things that matter most. We’ll also talk through simple ways to lighten your load without needing a full team.

Ready to Work the Plan?

I’m opening just 2 spots for Q2. Go ahead and reserve your spot by paying for the first month above.

From my stockroom to yours,
Kelsey